Giving back


Planting trees, changing lives

In 2008 we actively became involved in with a charity called Trees for the Future (TFTF). They are focused on helping the developing world, by working with rural communities to plant trees, thereby enabling them to restore their environment, grow more food, and build a sustainable future.

Trees for the Future are dedicated to improving impoverished, degrading lands. Over 113 million trees have been planted with tens of thousands of farmers in over two dozen countries since 1989. Despite their huge accomplishments, 2014 was a year of review and change for the charity, investing heavily in pulling together all available expertise and experience in order to refine their holistic forest garden program. Through this improvement, farmers are supported for intently and for more time then was possible before, improving livelihood opportunities no end. The Forest Garden campaigns follow a 4 year model, using a phased approach in order to maximise and sustain a successful future for farmers. This process is implemented using four effective steps: Mobilization, Graduation, Revitalization and Diversification.

During 2014, TFTF evaluated its body of work in light of the Forest Garden programme. As the new programme maximises impact through working with larger groups of farmers for longer periods of time, they are focusing on the countries most in need. However, they are ensuring the future sustainability and success of other countries by providing farmers with the training and tools they need to succeed as independent communities. In Brazil, TFTF helped founder Fernanda Peixotogrow the local organization ArvoresParaoFuturo, for a number of years. It recently received official NGO recognition from the government, enabling and assisting them with their continued work on tree planting projects far into the future.

Throughout 2015 and into the future, TFTF will focus on working in Ethiopia, Kenya, Uganda, Tanzanian, Cameroon, Mali and Senegal. In Cameroon, for example, TFTF are working with Farmers from over 40 communities to establish Forest Garden Systems on over 300 acres of land where they can produce needed crops and marketable products. The effects of this work are already becoming apparent, in 2014 the Cameroon government designated the TofalaHill Wildlife Sanctuary as fully protected, in part because the adjacent communities have shown that they have viable livelihood opportunities that reduce pressure on the forests and watersheds in the area.

Comment from Standard Brand’s Managing Director

“Zip brings warmth and comfort to many thousands of homes every year. There are many people in under developed areas of the world who are struggling for the very basic requirements of food and shelter. In our busy lives, it is easy to forget how fortunate we are and that it is our duty to help those who are not as lucky as us. The passion, enthusiasm and dedication that TFTF show is an inspiration to all of us and we are proud to support the work that they are doing.”

Terry Coates

Managing Director