World leaders in indoor & outdoor fires
Making lighting fires easier and more enjoyable - so you can sit back and relax
Our firelighters light first time, every time
Remove the stress from summer grilling - easy lighting charcoal, better tasting food
Our firelogs give you an instant, homely and cosy fire, just light the wrapper
100% natural firelighters, giving you an eco-friendly fire lighting solution
Smooth, easy lighting Charcoal Tablets for your shisha pipe and bakhoor

World Leaders in Indoor & Outdoor Fires

Standard Brands invented the kerosene firelighter in 1936 and today, our latest high-performance products are designed to make starting a home fire, campfire or barbeque easier than ever. The roots of our company stretch back over 200 years and since then we have developed our brands into world leading names in the fields of indoor and outdoor firelighting.

We engineer our products in such a way that they light easily, first time, every time and burn hotter for longer. This is why we are market innovators. Our brands offer comprehensive product ranges which comprise of firelighters, firelogs, liquids and ancillary products.


Distributed in 6 different continents Standard Brand's hero brand, Zip is the world leading brand in many markets across the globe.

Formulated to light even the most difficult fuels such as damp wood, there really is no other firelighter that can be trusted to light your fire or barbecue as quickly and efficiently as Zip can. Not all ignition products are formulated in the same way - there is a science behind it all! 

Zip have spent the time to develop the perfect formulations for lighting your fire, resulting in a comprehensive high performance and quality range of ignition offerings. These include solid and liquid firelighters and natural firelogs that will make lighting all your indoor or outdoor fires quick and easy – without any fuss or need for newspaper and kindling.

To visit the official Zip website click here

Zip® and the heart logo are registered trademarks and used under licence.



Products UK Products Ireland Products  USA Products France Products Belgium Products Canada


Jam’rah is one of the leading ignition names in the Middle Eastern markets. Currently, the Jamrah range is distributed in Bahrain, Quatar, U.A.E, Kuwait and Oman.

Jam’rah firelighting products are all specifically engineered to make lighting your firepit, BBQ, shisha pipe or bakhoor easier than ever! The comprehensive Jam’rah range consists of high performance and premium products that take the hassle out of every firelighting occasion, leaving you more time to enjoy the end result.

To visit the official Jam’rah website click here

Jam’rah® and the heart logo are registered trademarks and used under licence.



Sunny Jim Firelighters are big on performance and value. Available in a variety of pack sizes from 16 to 80. These old favourites are great value for money and guaranteed to get your fire going in no time! The Sunny Jim product range consists of logs, block and wrapped.

For more information please email:

Sunny Jim® is a registered trademark and used under licence. 


Sunny Jim

A brand which is 40 years old, Drummer combines outstanding burn time and great value for money, making it Ireland’s favourite economy firelighting brand.

For more information please email:

Drummer® is a registered trademark and used under licence.


In addition to our branded ranges Standard Brands supplies private label products for some of the world’s leading retailers.

We recognise the importance of private label both within the ignition category and for retailers. We can supply category management expertise and private label products to meet your quality and price specifications to increase consumer choice and maximise your margin opportunities.

To find out how we can help you create your own branded domestic fire products for summer and winter seasons, please contact us.

For more information please email:

Tel: +44 1372 360833

Private label

About us

Our mission

Our mission

Our commitment

Our commitment

Our values

Our values

Our mission

Our mission is to share our passion and expertise for indoor and outdoor fire making by delivering consistently safe and reliable products that make firelighting, barbecuing and cooking as convenient and enjoyable as possible.

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Our commitment

Our business is underpinned by a number of core principles concerning our environment, the way we conduct business and our people. Standard Brands is committed to:

  • Providing our customers with consistent quality, safe and innovative solutions
  • Conducting our business with integrity and professionalism
  • Respecting the local customs and laws in all countries where we operate
  • Protecting the health, safety, personal security and well-being of our people
  • Where possible, working towards utilising sustainable sources and procedures throughout our company

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Our values

  • Customer focused thinking: we aim to be entrepreneurial, innovative and customer-led in our actions and ideas
  • Transparency: we expect openness and integrity in all our transactions
  • Understanding: we strive to understand the needs and goals of our consumers, retailers, employees, suppliers and other stakeholders
  • Collaboration: we aim to work in mutually beneficial relationships with our partners and distributors, take responsibility for our actions and support each other in our pursuit of success
  • Profitability: we realise that in all our endeavors we must sustain a business that delivers profitable, cash generative growth
  • Enthusiasm: we love what we do and do it with energy and focus to be the best we can be

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Quality Control

Quality Control

Taking care of the environment

Taking care of the environment

Giving back

Giving back

Quality Control

We have had our quality standards in place for over 80 years and we are confident that every firelighter leaving our factory is ready for a consumer to safely light their fire.

From the warehouse workers, production lines through to the Managing Director, each team member takes pride in our quality policies that include on-going vigilance and individual empowerment to maintain our premium quality products. Our employees are encouraged to recognise Potential Quality issues, and regularly propose ideas to improve quality. Our factory is regularly audited on an annual basis and we have won industry awards and recognition for the standards that we set ourselves.

We are proud that our products are of such a high standard that we have a retailer open door policy and encourage our large retail customers and consultants to visit our production site. We are always willing to make changes to improve our products for customers and consumers, and last year we only received 1.18 complaints per million packs sold.

brc-cp-certificated-blackQuality Control ISO 9001In recognition of sustained high levels of quality performance, Standard Brands quality management system continues to be accredited to ISO 9001 and fully BRC certified.

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Taking care of the environment

Here at Standard Brands we are sensitive to our environmental impact and we continuously take initiatives both large and small to improve.

Since the company formed in 1936 there has always been an inherent responsibility for the surrounding area where our factory is located and where many of our employees live. In 2008 we successfully launched our Sustainability Initiative and have made significant changes to the way that we operate as a business and as a production facility.

The waste generated from the products we manufacture is fully recycled back into production and our control procedures ensure that our liquid discharges are compliant with licence agreements and relevant legislation. Our firelighter packaging is 100% recyclable and we have a natural range of products made from wood and wax with FSC accreditation.

Recently we have developed a unique firelighter using a formulation comprising of naturally derived, fully sustainable Biofuels that are kind to both the environment and wildlife.

Working practices such as Skype calls, car sharing and double sided printing/photocopying and recycling are now second nature to us. We actively seek out and source materials from suppliers who have a similar environmental outlook and standards to us. Collectively, we believe that we can all make a difference and will continue to invest in our environmental initiatives.

Standard Brands continue to be accredited to ISO 14001 - The international standard for Environmental Management Systems

Environment  ISO 14001

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Giving back


Planting trees, changing lives

In 2008 we actively became involved in with a charity called Trees for the Future (TFTF). They are focused on helping the developing world, by working with rural communities to plant trees, thereby enabling them to restore their environment, grow more food, and build a sustainable future.

Trees for the Future are dedicated to improving impoverished, degrading lands. Over 113 million trees have been planted with tens of thousands of farmers in over two dozen countries since 1989. Despite their huge accomplishments, 2014 was a year of review and change for the charity, investing heavily in pulling together all available expertise and experience in order to refine their holistic forest garden program. Through this improvement, farmers are supported for intently and for more time then was possible before, improving livelihood opportunities no end. The Forest Garden campaigns follow a 4 year model, using a phased approach in order to maximise and sustain a successful future for farmers. This process is implemented using four effective steps: Mobilization, Graduation, Revitalization and Diversification.

During 2014, TFTF evaluated its body of work in light of the Forest Garden programme. As the new programme maximises impact through working with larger groups of farmers for longer periods of time, they are focusing on the countries most in need. However, they are ensuring the future sustainability and success of other countries by providing farmers with the training and tools they need to succeed as independent communities. In Brazil, TFTF helped founder Fernanda Peixotogrow the local organization ArvoresParaoFuturo, for a number of years. It recently received official NGO recognition from the government, enabling and assisting them with their continued work on tree planting projects far into the future.

Throughout 2015 and into the future, TFTF will focus on working in Ethiopia, Kenya, Uganda, Tanzanian, Cameroon, Mali and Senegal. In Cameroon, for example, TFTF are working with Farmers from over 40 communities to establish Forest Garden Systems on over 300 acres of land where they can produce needed crops and marketable products. The effects of this work are already becoming apparent, in 2014 the Cameroon government designated the TofalaHill Wildlife Sanctuary as fully protected, in part because the adjacent communities have shown that they have viable livelihood opportunities that reduce pressure on the forests and watersheds in the area.

Comment from Standard Brand's Managing Director

“Zip brings warmth and comfort to many thousands of homes every year. There are many people in under developed areas of the world who are struggling for the very basic requirements of food and shelter. In our busy lives, it is easy to forget how fortunate we are and that it is our duty to help those who are not as lucky as us. The passion, enthusiasm and dedication that TFTF show is an inspiration to all of us and we are proud to support the work that they are doing.”

Terry Coates

Managing Director

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Overarching Policy Introduction

At Standard Brands we take great care in our responsibility regarding health and safety, the environment, quality control and our proud Irish production heritage.

For the past 80 years, our business has been committed to creating and upholding a safe working environment for our employees. We take our environmental responsibility seriously as well as holding strict quality control for the production of our firelighters and other ignition products.

Meet the team

Meet the team

Matt Tomlinson

Managing Director“Fortune favours the brave”

Denis McCourt

Finance & Factory Director“I'm sorry, if you were right, I'd agree with you.”
A qualified accountant, Denis worked in private practice for the first part of his career dealing with a wide variety of clients. Post qualification, he moved into industry, working in a number of divisions of the Rennicks Group owned by the Fitzwilton Group, where his roles included responsibility for management accounts’ preparation, project costings and cash flow management. He joined Standard Brands after its incorporation in 2001 as Assistant Financial Controller and was appointed Finance Director in September 2008. Denis was appointed Factory Director in 2010.

Pat Kiernan

Director Head of Finance & IT“Don’t go home any day without learning something new.”
Previously Financial Controller in one of the largest furniture wholesalers in Ireland and UK. Based in Dundalk Co Louth, was part of a team which grew the business into a successful wholesale business, doubling turnover in 3 years and opened a distribution centre in the UK along with a direct sell internet business. Prior to that was employed by Irish Food Processors Group (now ABP) for 24 years and filled a number of key positions in the company such as Group Consolidation Accountant, Group Treasury Accountant, and Group Management Accountant.  Joined  Standard Brands in September 2011 as Group Financial Controller and was appointed to the Board of Directors in March 2015.  Pat is also Director of local Credit Union, Trustee of local Community Centre and has coached and mentored numerous successful underage Gaelic football teams over the past 13 years.

Stuart McCready

Sales Director USA & Canada“He who is not courageous enough to take risks will accomplish nothing in life.”

Alison Whiting

Head of Marketing“Life is too short, just go for it and figure it out after!”

Siân Griffiths

Marketing Manager “It you don't like something make a positive step and change it.”

Thomas Carr

Assistant Brand Manager“When the power of love overcomes the love of power the world will know peace.”

Debbie Hallgren

Head of Category Insight“The best way to treat obstacles is to use them as stepping-stones. Laugh at them, tread on them, and let them lead you to something better.”

Angelica Harris

Category Manager“One must still have chaos in oneself to be able to give birth to a dancing star.”

Piotr Hinzinger

International Sales Manager - Belgium and New Markets“Success is not final, failure is not fatal; it is the courage to continue that counts.”

Laurene Parkin

Trading Manager Middle East and Emerging Markets“People who think they know everything are a great annoyance to those of us who do.”

Peter Lewin

Trading Controller UK and Canada“Nothing in life worth achieving comes easy. The tougher the challenge, the sweeter the taste of success.”

Frank Cahalan

Trading Controller Ireland

Zane Aldoory

International Trading Controller – Middle East & Emerging Markets“Ambition is enthusiasm with a purpose.”

Angela Casey

Office Manager“Money, Money, Money must be funny in a rich man’s world” – because I really “work all day to pay the bill I have to pay.”

Jennifer Clarke

Accounts Administrator“Keep Calm and Ukulele on.”

Anne Moore

Payroll Administrator“I spend my life putting money in their wallets.”

Eugene Winters

Assistant Financial Controller“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

Ellen Reid

Commercial Accountant“If you cannot do great things, do small things in a great way”

Freddie Vernon

Quality Assurance / Technical Manager“……intelligent, innovative, witty, handsome…….and above all else, modest!”

Bronagh McKeown

QA and Technical Coordinator“Always seize the opportunity to learn or try something new.”

Philip Reynolds

Engineering Manager“When it does not exist, design it”

Gordon McDonnell

Manufacturing / Quality Coordinator“Yey though I walk through the valley of the Shadow of Death, I fear no evil because; I have all the ‘Risk Assessments & Safety Policies’ with me.”

Jim Ryan

Production Development Manager“If you keep doing what you are doing you will keep getting what you have got.”

Kresimir Peradinovic

Procurement Manager“Buying is a profound pleasure”

Catherine Mulvihill

Co-Pack Planner“Keeping it lit worldwide.”

Aileen Brown

Transport Co-Coordinator“Shipping all over The World.”

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Standard Brands can fulfill all your ignition category requirements through branded and private label products.


Manderson House
5230 Valiant Court
Delta Way, Brockworth


Tennant & Ruttle
Allied Ind. Est.
Kylemore Rd.
Dublin 10


Pietercil Delby’s
Vitseroelstraat 74
B-1740 Ternat


Bic France
14 rue Jeanne d'Asnières
92611 Clichy Cedex


Promena AG
Rheinstrasse 81
CH-4133 Pratteln 1


Ryttervangen 13,


Central Garden Distribution
1280 Atlanta Highway,
GA 30650


Concord Sales Ltd
Suite #400, 1124 Lonsdale Avenue
North Vancouver
BC V7M 2H1


Dohatna Innovative Distribution
ABA Tower, Airport Road
P.O.Box: 75,


Jassim Al Wazzan
Post Box 124, Safat 13002,
Block No: 1, Building 7-11
Shuwaikh Industrial Area,


Al Seer Group
Al Quoz, behind Al Tayer Motors,
third interchange
Sheikh Zayed Road,
P O.Box 31587,
Dubai, UAE


(Bahrain) Al-Jazira Group BSC (C)
P.O. Box 26087
Kingdom of Bahrain


Al Seer Group
Behind Ministry of Agriculture Ruwi
Office/B. No:4909 W No. 2987 Block No:129,
112 PB No 3275
Sultanate of Oman


BIC Brasil
Rua Osasco, 1744 - Cond. Parque
Empresarial Anhanguera Rod.
Anhanguera, Km.
33 - Cajamar - SP - CEP 07753-040


Level 4, 574 St Kilda Road,
Melbourne VIC 3004,

South Africa

16 Maraisburg Rd,
South Africa

All other

Standard Brands UK Limited
Unit 9, The Axis Centre,
Cleeve Road,
KT22 7RD,