Our values

• Customer focused thinking: we aim to be entrepreneurial, innovative and customer-led in our actions and ideas
• Transparency: we expect openness and integrity in all our transactions
• Understanding: we strive to understand the needs and goals of our consumers, retailers, employees, suppliers and other stakeholders
• Collaboration: we aim to work in mutually beneficial relationships with our partners and distributors, take responsibility for our actions and support each other in our pursuit of success
• Profitability: we realise that in all our endeavors we must sustain a business that delivers profitable, cash generative growth
• Enthusiasm: we love what we do and do it with energy and focus to be the best we can be