Standard Brands invented the kerosene ﬁrelighter in 1936 and today, our latest high-performance products are designed to make starting a home fire, campfire or barbeque easier than ever. The roots of our company stretch back over 200 years and since then we have developed our brands into world leading names in the ﬁelds of indoor and outdoor ﬁrelighting.
We engineer our products in such a way that they light easily, ﬁrst time, every time and burn hotter for longer. This is why we are market innovators. Our brands offer comprehensive product ranges which comprise of ﬁrelighters, ﬁrelogs, liquids and ancillary products.
Distributed in 6 different continents Standard Brand's hero brand, Zip is the world leading brand in many markets across the globe.
Formulated to light even the most difficult fuels such as damp wood, there really is no other firelighter that can be trusted to light your fire or barbecue as quickly and efficiently as Zip can. Not all ignition products are formulated in the same way - there is a science behind it all!
Zip have spent the time to develop the perfect formulations for lighting your fire, resulting in a comprehensive high performance and quality range of ignition offerings. These include solid and liquid firelighters and natural firelogs that will make lighting all your indoor or outdoor fires quick and easy – without any fuss or need for newspaper and kindling.
To visit the official Zip website click here
Zip® and the heart logo are registered trademarks and used under licence.
Jam’rah is one of the leading ignition names in the Middle Eastern markets. Currently, the Jamrah range is distributed in Bahrain, Quatar, U.A.E, Kuwait and Oman.
Jam’rah firelighting products are all specifically engineered to make lighting your firepit, BBQ, shisha pipe or bakhoor easier than ever! The comprehensive Jam’rah range consists of high performance and premium products that take the hassle out of every firelighting occasion, leaving you more time to enjoy the end result.
To visit the official Jam’rah website click here
Jam’rah® and the heart logo are registered trademarks and used under licence.
Sunny Jim Firelighters are big on performance and value. Available in a variety of pack sizes from 16 to 80. These old favourites are great value for money and guaranteed to get your fire going in no time! The Sunny Jim product range consists of logs, block and wrapped.
For more information please email: email@example.com
Sunny Jim® is a registered trademark and used under licence.
A brand which is 40 years old, Drummer combines outstanding burn time and great value for money, making it Ireland’s favourite economy firelighting brand.
For more information please email:
Drummer® is a registered trademark and used under licence.
In addition to our branded ranges Standard Brands supplies private label products for some of the world’s leading retailers.
We recognise the importance of private label both within the ignition category and for retailers. We can supply category management expertise and private label products to meet your quality and price specifications to increase consumer choice and maximise your margin opportunities.
To find out how we can help you create your own branded domestic fire products for summer and winter seasons, please contact us.
For more information please email: firstname.lastname@example.orgTel: +44 1372 360833
Our mission is to share our passion and expertise for indoor and outdoor fire making by delivering consistently safe and reliable products that make firelighting, barbecuing and cooking as convenient and enjoyable as possible.
Our business is underpinned by a number of core principles concerning our environment, the way we conduct business and our people. Standard Brands is committed to:
We have had our quality standards in place for over 80 years and we are confident that every firelighter leaving our factory is ready for a consumer to safely light their fire.
From the warehouse workers, production lines through to the Managing Director, each team member takes pride in our quality policies that include on-going vigilance and individual empowerment to maintain our premium quality products. Our employees are encouraged to recognise Potential Quality issues, and regularly propose ideas to improve quality. Our factory is regularly audited on an annual basis and we have won industry awards and recognition for the standards that we set ourselves.
We are proud that our products are of such a high standard that we have a retailer open door policy and encourage our large retail customers and consultants to visit our production site. We are always willing to make changes to improve our products for customers and consumers, and last year we only received 1.18 complaints per million packs sold.
In recognition of sustained high levels of quality performance, Standard Brands quality management system continues to be accredited to ISO 9001 and fully BRC certified.
Here at Standard Brands we are sensitive to our environmental impact and we continuously take initiatives both large and small to improve.
Since the company formed in 1936 there has always been an inherent responsibility for the surrounding area where our factory is located and where many of our employees live. In 2008 we successfully launched our Sustainability Initiative and have made significant changes to the way that we operate as a business and as a production facility.
The waste generated from the products we manufacture is fully recycled back into production and our control procedures ensure that our liquid discharges are compliant with licence agreements and relevant legislation. Our firelighter packaging is 100% recyclable and we have a natural range of products made from wood and wax with FSC accreditation.
Recently we have developed a unique firelighter using a formulation comprising of naturally derived, fully sustainable Biofuels that are kind to both the environment and wildlife.
Working practices such as Skype calls, car sharing and double sided printing/photocopying and recycling are now second nature to us. We actively seek out and source materials from suppliers who have a similar environmental outlook and standards to us. Collectively, we believe that we can all make a difference and will continue to invest in our environmental initiatives.
Standard Brands continue to be accredited to ISO 14001 - The international standard for Environmental Management Systems
TREES FOR THE FUTURE
Planting trees, changing lives
In 2008 we actively became involved in with a charity called Trees for the Future (TFTF). They are focused on helping the developing world, by working with rural communities to plant trees, thereby enabling them to restore their environment, grow more food, and build a sustainable future.
Trees for the Future are dedicated to improving impoverished, degrading lands. Over 113 million trees have been planted with tens of thousands of farmers in over two dozen countries since 1989. Despite their huge accomplishments, 2014 was a year of review and change for the charity, investing heavily in pulling together all available expertise and experience in order to refine their holistic forest garden program. Through this improvement, farmers are supported for intently and for more time then was possible before, improving livelihood opportunities no end. The Forest Garden campaigns follow a 4 year model, using a phased approach in order to maximise and sustain a successful future for farmers. This process is implemented using four effective steps: Mobilization, Graduation, Revitalization and Diversification.
During 2014, TFTF evaluated its body of work in light of the Forest Garden programme. As the new programme maximises impact through working with larger groups of farmers for longer periods of time, they are focusing on the countries most in need. However, they are ensuring the future sustainability and success of other countries by providing farmers with the training and tools they need to succeed as independent communities. In Brazil, TFTF helped founder Fernanda Peixotogrow the local organization ArvoresParaoFuturo, for a number of years. It recently received official NGO recognition from the government, enabling and assisting them with their continued work on tree planting projects far into the future.
Throughout 2015 and into the future, TFTF will focus on working in Ethiopia, Kenya, Uganda, Tanzanian, Cameroon, Mali and Senegal. In Cameroon, for example, TFTF are working with Farmers from over 40 communities to establish Forest Garden Systems on over 300 acres of land where they can produce needed crops and marketable products. The effects of this work are already becoming apparent, in 2014 the Cameroon government designated the TofalaHill Wildlife Sanctuary as fully protected, in part because the adjacent communities have shown that they have viable livelihood opportunities that reduce pressure on the forests and watersheds in the area.
Comment from Standard Brand's Managing Director
“Zip brings warmth and comfort to many thousands of homes every year. There are many people in under developed areas of the world who are struggling for the very basic requirements of food and shelter. In our busy lives, it is easy to forget how fortunate we are and that it is our duty to help those who are not as lucky as us. The passion, enthusiasm and dedication that TFTF show is an inspiration to all of us and we are proud to support the work that they are doing.”
At Standard Brands we take great care in our responsibility regarding health and safety, the environment, quality control and our proud Irish production heritage.
For the past 80 years, our business has been committed to creating and upholding a safe working environment for our employees. We take our environmental responsibility seriously as well as holding strict quality control for the production of our firelighters and other ignition products.
Terry, who holds a Biology degree from Exeter University, is a Chartered Accountant, having qualified with PricewaterhouseCoopers in London in 1993. Terry spent six years with Kvaerner, the engineering and construction conglomerate, restructuring numerous businesses around the world and holding permanent Finance Head positions in Paris and Moscow. More recently he was EMEA Finance Director for the global environmental consultancy, Environmental Resources Management Ltd, a successful 3i investment in London. Terry joined Standard Brands in April 2007 as Interim Finance Director, and was appointed Managing Director by the majority shareholder, Graphite Capital, a London-based private equity firm, in October 2007. Since that time, Standard Brands has improved its profitability and its people so as to provide a solid platform on which to build, has upgraded its route to market via premium distributors, launched world class new products and opened new markets, including the US, Middle East, Southern Africa, Australasia and South America.
A qualified accountant, Denis worked in private practice for the first part of his career dealing with a wide variety of clients. Post qualification, he moved into industry, working in a number of divisions of the Rennicks Group owned by the Fitzwilton Group, where his roles included responsibility for management accounts’ preparation, project costings and cash flow management. He joined Standard Brands after its incorporation in 2001 as Assistant Financial Controller and was appointed Finance Director in September 2008. Denis was appointed Factory Director in 2010.
Previously Financial Controller in one of the largest furniture wholesalers in Ireland and UK. Based in Dundalk Co Louth, was part of a team which grew the business into a successful wholesale business, doubling turnover in 3 years and opened a distribution centre in the UK along with a direct sell internet business. Prior to that was employed by Irish Food Processors Group (now ABP) for 24 years and filled a number of key positions in the company such as Group Consolidation Accountant, Group Treasury Accountant, and Group Management Accountant. Joined Standard Brands in September 2011 as Group Financial Controller and was appointed to the Board of Directors in March 2015. Pat is also Director of local Credit Union, Trustee of local Community Centre and has coached and mentored numerous successful underage Gaelic football teams over the past 13 years.
With over 20 years’ experience in the FMCG sector, Richard is an accomplished sales and marketing professional who has led the growth of many international companies. In his early career, Richard headed up the team at St Ivel which launched the well- known spreads brand ‘Utterly Butterly’ into all trade channels. Richard then went on to become the Group Sales Director for the beauty brand owner Vivalis Ltd., where he initiated and managed many business transformation projects, one of the most notable being the successful rebrand and repositioning of the collection 2000 make up line and its introduction to Boots, which went on to displace Christian Dior’s position in the UK’s top 10 cosmetic brands. Today, Richard heads up the Standard Brands sales and marketing team globally, establishing new markets such as the Middle East and growing key existing market share. Richard loves to travel and is passionate about music, spending his down time discovering new bands and going to as many gigs as possible!